AIM OF THE PROJECT


Of the 31-43 million adults with HIV infection - the global estimate in end-2003 - more than 9.5 million are in Asia. Because of many Medical bodies, NGOs, social organizations and government’s efforts more and more people are becoming aware of this issue. But still our society is not in position to accept this virus as a fact. As HIV is very much related to sex, and sexuality people do not want to discuss on it in healthy manner. It is full of myths, misconception and secrecy. Social isolation is more fearful than actual death. Because of social pressure and misconceptions people don’t want to discuss on this infected people many times don’t want to disclose this even to their spouses . It is the unending cycle of secrecy and misconception. To break this, it is important to make people think and make them talk it out.

I decided middle class as my target audience. This class is aware of this issue but they don’t want to talk about it. Whenever any program comes on television they will change the channel. HIV is at their door and they are thinking it is not at all related to them. Anyway ,all ad campaigns on television, radio, news paper are talking about the causes, precautions and facts. There is no point in telling the same thing in the same manner. I want to present this in the form of stories so that people can watch it with little involvement and attention. I want to keep it subtle so they can watch it with their family members around. I am not providing any direct solution to any issue related to HIV. If it creates any ripples on their consciousness it is sufficient for me. These films may provide very good foundation for panal discussion.


As a student of design institute my first aim is to master the new skills and implement the learning I have gone through after entering IDC. I want to explore the technique of stop motion and use it effectively to communicate whatever I want to.